Digital marketing agency in Marrakech

In Marrakech, a good share of your customers aren't in Marrakech yet. They plan their stay from Paris, London or Madrid, compare three riads on their phone and book before they've landed at Menara. So your marketing has to win them over before the trip, in their language, then guide them once they're here. That's the work ANIMA does for Marrakech businesses, from its offices in Casablanca and Rabat.

How do your customers find a place in Marrakech?

Two audiences, two behaviors. Foreign visitors search before they leave: Google, Instagram, reviews, often in English or French. Once in town, they open Google Maps and type “restaurant near me” a few steps from the medina. Local customers from Marrakech, on the other hand, discover a place on Instagram or by word of mouth, and book on WhatsApp.

The practical consequence: your Google Business Profile must be complete and up to date, your photos must make people want to come within three seconds, and your website must answer a traveler's questions — getting there, languages spoken, opening hours, cancellation terms. A polished Instagram account isn't enough if visitors can't find you on the map.

Hotels, riads and restaurants: book direct instead of handing it all to the platforms

Booking platforms bring volume, but they take a commission on every night sold. The goal isn't to leave them: it's to grow your share of direct bookings. For a hotel or riad, that means a fast website with a visible booking button, Meta ads that reach travelers in their own country before their dates, and retargeting visitors who have already looked at your rooms.

For a restaurant, the challenge is different: getting picked that same evening. A flawless Google listing, recent reviews you reply to, reels that show the food and the atmosphere, booking in a single message. Our advice is laid out in our guide to restaurant marketing in Morocco.

Our services for Marrakech businesses

Seminars, events and MICE: a city that also sells through images

Marrakech hosts seminars, incentives and conferences for companies from Morocco and abroad. For an organizer, a hotel that hosts groups or a brand launching a product, the event doesn't end on the day itself: it's prepared online and lives on through content.

ANIMA produces more than 3 major events a year and can handle your corporate seminar in Marrakech from A to Z: set design, technical production, registrations, filming and recap video. On the marketing side, we take care of the registration page, the reminders and the content published before and after.

Shooting your content in Marrakech

The medina, riads, gardens, desert landscapes nearby: Marrakech is a backdrop foreign brands come looking for. For a designer boutique, a home decor house or a high-end brand, the image is the product. A sloppy photo costs more than it brings in.

Our team comes to shoot on site: product and lifestyle photos, reels, short videos, adapted for the feed, the website and ads. Travel is built into the shoot plan and the quote. Everything is produced in-house, from shooting to editing, and we can coordinate content creators: more than 50 influencers have already worked with us. The details are on our shoot days in Morocco page.

How do we work with you from Casablanca and Rabat?

We don't have an office in Marrakech, and we don't pretend to. Follow-up is done remotely, with a single point of contact:

• The brief — a phone or video call to understand your business, your seasons and your customers.
• The quote within 24 hours — clear, line by line, ad budget separate.
• Day-to-day follow-up — WhatsApp for quick approvals, video calls for monthly reviews.
• On-site visits — we travel for shoots, events and key meetings.
• The results — bookings, inquiries and sales measured down to the last dirham, not just likes.