01
SEO
SEO means getting found on Google without paying for every click.
Technical audit, optimized content, local SEO in Casablanca & Rabat. The goal: Google's first page for the searches that bring in customers.
SEO agency in Morocco →Digital marketing agency · Casablanca & Rabat The agency for results®
ANIMA is a digital marketing agency in Casablanca and Rabat, for Moroccan businesses and international brands.
Ads, content and websites that bring in customers.
Measured results by Day 30, clear quote within 24 hours.
Our work
What we've built.
A selection of 15 projects out of more than 150 websites built by ANIMA for brands in Morocco and internationally.
Track record
Ads, content, websites: results you can count.
ANIMA has built more than 150 websites, manages more than 200 social media accounts and more than 50 influencers in Morocco, and supports more than 20 brands in Morocco and internationally.
- Websites+150websites builtbusiness sites, e-commerce and landing pages
- Growth+100orders per daygenerated for our clients with 100% free traffic, $0 in ads
- Social media+200accounts managedcontent and social media management
- Influence+50influencers managed in Moroccomicro-influencers and stars
- Brands+20brands supportedin Morocco and internationally
- Events+3major events a yearorganized every year
Brands we work with
Manifesto
Convention is the enemy.
ANIMA sells measured results, not branding: a priced quote within 24 hours, numbers by Day 30, and all production done in-house. That's the convention we refuse to follow.
In Morocco, most agencies sell you:
- “Branding.”
- Slides and concepts.
- A quote in two weeks.
- A hidden commission on your Meta budget.
- A report every 3 months.
ANIMA does the opposite. We send a clear quote within 24 hours — and it doesn't change. We measure results because we aim for them. We produce everything in-house because we know the craft. And if the numbers don't move within 30 days, we'll tell you before you ask.
No fluffy branding. No mystery about the budget. No absentee management. Just visible, measured, honest work.
— The Agency for Results®
At a glance
ANIMA is a digital marketing and events agency based in Casablanca and Rabat, Morocco, that helps businesses turn their online presence into measurable customers.
- Services: online advertising, photo and video content, websites, SEO, social media management, branding and events.
- Coverage: Casablanca and Rabat, and across Morocco — Marrakech, Tangier, Fez, Agadir — as well as internationally.
- Quotes: detailed, priced line by line and sent within 24 hours, with no hidden fees.
- Ad budget: paid by the client directly to Meta or TikTok, from an account in the client's name. ANIMA takes no commission on it.
- Ownership: the client owns their ad accounts, content, pixel and audiences, including after the engagement ends.
- Production: everything is done in-house, with a single point of contact from brief to reporting.
- Numbers: more than 150 websites built, more than 200 social media accounts managed, more than 50 influencers managed in Morocco, more than 20 brands supported, more than 3 major events a year, and more than 100 orders a day generated for our clients with free traffic.
- Languages: French, Arabic and English.
Services
Nine services.
One obsession: your results.
ANIMA offers nine services, all produced in-house.
SEO, website design, online advertising (Meta, TikTok, Google Ads), photo and video shoots, AI automation, social media management, brand creation, consulting and event planning — from Casablanca and Rabat, with a single point of contact from brief to reporting.
02
Websites
An ANIMA website is a business site, an online store or a landing page that's ready to sell.
Mobile-first, loads in < 2s, Meta Pixel and Analytics built in from day one. A site designed to convert, not just to look pretty.
Website design in Morocco →03
Online advertising
Online advertising means every cent is traceable and every lead is counted.
Meta, Google and TikTok Ads: precise targeting, creative A/B testing, continuous optimization and transparent monthly reporting.
Meta ads in Morocco →04
Photo & video shoots
A shoot means brand-grade visuals for your products and services.
Art direction, product and service shoots, editing for Reels, Stories and TikTok. Your image, finally on par with your ambition.
Request a quote →05
AI automation
AI automation means a business that answers even while you sleep.
WhatsApp chatbots, automatic lead qualification, follow-ups and CRM integration. Fewer repetitive tasks, more sales.
Request a quote →06
Social media
Social media means a presence that sells, not one that decorates.
Content planning, social media management, DM replies within 24 hours, competitor monitoring and lead-focused reporting — not vanity metrics.
Social media management in Morocco →07
Brand creation
Brand creation takes you from zero to a brand people recognize.
Naming, logo, visual identity, tone of voice and full brand guidelines. Everything you need to launch a solid brand — starting from a blank page.
Request a quote →08
Expert consulting
Consulting means a dedicated expert on the topic of your choice.
Ads, e-commerce, SEO, data, tech or strategy: a 1:1 session with one of our experts to get you unstuck, with a concrete action plan.
Book a session →09
Events & launches
Events, from idea to the big day: we orchestrate everything, A to Z.
Product launch, brand night, trade show or pop-up: concept, venue, set design, vendors, on-the-day coordination and photo & video coverage. You welcome your guests — we handle the rest.
Event agency in Morocco →The method
Focus® Method
The Focus® Method is the four-step process ANIMA runs over 30 days.
Brief on Day 0, production and landing page by Day 10, campaign launch on Day 15, first measured report on Day 30. No gray areas, no scope creep. What you read here is exactly what we do for every client, in this order.
01
Brief
A 2-hour workshop with you. Positioning, personas, key selling points, competitor analysis, content calendar. We walk out with an approved plan, not a “work in progress.”
02
Production
Professional shoot, multi-platform editing, landing page in parallel. Everything is produced in-house — no outsourcing, no slipping deadlines.
03
Launch
Meta campaigns live, content published, tracking in place, WhatsApp connected to the CRM. Your first leads come in while we watch the metrics.
04
Optimization
Transparent monthly reporting. Best angles identified, weak creatives cut, budget scaled to what converts. Month 2 is always better than month 1.
Transparency
A clear quote.
Within 24 hours.
Pricing depends on the services you choose and the volume.
ANIMA sends a detailed quote, priced line by line, within 24 hours — and the quoted price never changes. Your Meta or TikTok ad budget is paid directly to the platform, with no agency commission.
Request a quote →01
Free brief
A 20-minute call to understand your project, your goals and your market. No commitment.
- Analysis of your current presence
- Measurable goals set together
02
Detailed quote
Every line explained: what, why, when. Delivered within 24 hours of the brief.
- No hidden fees
- The quoted price never changes
03
Separate ad budget
Your ad budget is paid directly to Meta, from an account in your name.
- Zero commission on ad spend
- You see every cent spent
04
Your accounts, your content
Ads account, pixel, visuals, landing pages: everything stays yours, even if we part ways.
- No technical hostage-taking
- Full portability
No hidden commission on your Meta budget.
What Meta bills, Meta collects. We only bill for our own work, agreed upfront.
Request a quote →
Frequently asked questions
What people often ask us.
Here are the nine questions we hear in first meetings, with a straight answer to each. Short answers, no dodging.
How much does a digital marketing agency cost in Morocco?
There's no single price: the cost depends on the services you choose and the volume.
Ads, content creation, landing page, social media management — each line is priced separately. ANIMA's commitment: a detailed quote within 24 hours, every line explained, and the quoted price never changes. Your Meta ad budget is paid directly to Meta, from an account in your name — no hidden commission, no surprise fees.
What services does ANIMA offer?
ANIMA covers six disciplines: online advertising, content, websites, SEO, social media management and events.
In detail: Meta advertising (Facebook + Instagram Ads), content creation with photo/video shoots and editing, conversion-optimized landing pages, social media management, TikTok Ads campaigns and Google Ads. ANIMA works as a digital marketing agency in Casablanca and as a digital marketing agency in Rabat, and supports brands across Morocco and internationally.
How long does it take to see results?
First results come within 15 days, consolidated numbers by Day 30.
The Focus® Method delivers in 15 days: brief on Day 0, production and landing page by Day 10, Meta campaign launch on Day 15. First full report on Day 30, with continuous optimization every month.
Which brands does ANIMA work with?
ANIMA works with Moroccan and international brands, from retail to healthcare.
Among them: Babyliss Maroc, Oncle Achour, Midi Peinture, Groupe Karim, Tera, MCCP, EIESTP, École High-Tech, Roche, Laboratoire Semlali, Laboratoire Central Khouribga, Centre Dentaire Oudrhiri, Bluhimi Arts, All About Crochet — retail, food service, real estate, industry, healthcare, pharmaceuticals, education and creative hobbies. Full portfolio available on request.
Why choose ANIMA over another agency in Casablanca?
For three reasons: transparency, numbers and in-house production.
In detail: (1) total transparency — a detailed quote within 24 hours, no hidden commission on your Meta budget; (2) measured results delivered by Day 30, no vague promises; (3) in-house production (shoot + editing + landing pages), zero outsourcing. In short: the same agency from brief to results.
Is the ad budget included in the price?
No — and that's on purpose.
Your Meta budget is paid directly to Meta, from an Ads account in your name. You see every cent spent, in real time. ANIMA takes no commission on that budget. That's the big difference from agencies that pad their margins on your ad spend.
Where are you based?
ANIMA is based in Casablanca and Rabat.
The agency works with brands across Morocco (Marrakech, Tangier, Fez, Agadir...) and internationally. Photo and video shoots can take place at your premises, at ours, or at a location we choose together.
Who owns the ad accounts and the content?
You do, entirely.
The Meta Ads account is created in your name, the pixel belongs to you, and all the content we produce (videos, visuals, landing pages) remains your property — even if we stop working together. No technical hostage-taking.
How do we get started?
The easiest way: a WhatsApp message or an email.
We schedule a 15–30 minute call to understand your project, send you a clear proposal within 24 hours, and if it's a fit, we kick off the Focus® Method the following week.
Sources & references
What do we rely on?
The standards ANIMA applies aren't agency opinions: they're the rules published by Google, Meta and the Moroccan authorities. Here are the exact sources behind our commitments on performance, tracking and compliance.
“To provide a good user experience, LCP should occur within 2.5 seconds of when the page first starts loading.”
That's why every site ANIMA delivers is tested below this threshold before it goes live: in Morocco, most ad traffic arrives on mobile over 4G, and a slow page burns through the budget before the first conversion.
- Google — Core Web Vitals: the official web performance thresholds (LCP, INP, CLS) we use to validate every site and landing page we deliver.
- Google Search Central — SEO Starter Guide: the reference documentation our SEO audits are built on.
- Meta Business Help Center — Business Manager: the ad account and the pixel are created in the client's name, which guarantees the client keeps ownership.
- Meta — Conversions API: the server-side tracking method we set up to keep measurement reliable despite ad blockers and iOS.
- ANRT — Market Observatory: Morocco's National Telecommunications Regulatory Agency publishes the country's official mobile and internet figures, with mobile penetration above 100%.
- CNDP — Law 09-08: Morocco's personal data protection framework, which governs how leads are collected and our privacy policy.
The team
Senior caliber.
Total focus.
ANIMA is an independent agency in Casablanca and Rabat.
A small team, by choice. Before launching it, we spent more than 10 years running advertising and content for major brands and multinationals — retail, beauty, real estate. That's where we learned the difference between a campaign that looks good in a meeting and a campaign that actually brings in customers.
“We only do what we've mastered. That's it.”
Here, there's no salesperson promising the moon before handing you off to an intern. The person you talk to is the person who runs your account. And we produce everything in-house — shoots, editing, landing pages, campaigns, automations — so deadlines are met, quality stays consistent, and one person is accountable for your results.
Akram Afkir
Founder · Strategy · Performance · AI
Founder of ANIMA, and the person who will handle your account from start to finish.
Former CTO, 10+ years in advertising and digital alongside major brands and multinationals. He knows exactly where every cent of a Meta budget goes, and why. Today he takes on few clients so he can look after them closely: strategy, Meta and TikTok campaigns, automations and AI agents when they genuinely save time.
Let's talk?
Shall we talk
about your project?
Yes, and it starts here: the form takes 2 minutes and has 4 required fields. We get back to you within 24 hours with a concrete plan — not a vague quote, a plan.