ANIMA
Healthcare and medical practices
Digital marketing for medical and dental practices in Morocco: what you're allowed to do
Advertising banned, public information allowed: the practical guide to making your practice visible in Casablanca and Rabat.
Travel agencies
Digital marketing for travel agencies in Morocco: fill your departures
Umrah, group tours, ticketing, corporate retreats: the practical guide to filling your departures when platforms and airlines sell direct.
Hotels and riads
Digital marketing for hotels and riads in Morocco: take your bookings back from the OTAs
Booking, Airbnb and Expedia take 15–25% of every night they bring you: here's how a hotel or riad in Morocco wins back direct bookings.
Pharmacy & Health
Digital marketing for a pharmacy in Morocco: what you're allowed to do
What Law 17-04 and the code of ethics actually allow a pharmacy to do — and why your Google listing, health information and WhatsApp matter more.
Pricing & budgets
How much does a digital marketing agency cost in Morocco?
Agency fees, ad budget, billing models: the real price ranges and the questions to ask before you sign.
Advertising
How much do Facebook & Instagram ads cost in Morocco?
CPC, CPM, minimum budget and agency rates: the real 2026 figures.
Advertising
How to launch a Facebook ad in Morocco
The beginner's guide: from your Facebook page to your first campaign that converts.
Advertising
The Meta Pixel: what it is and how to install it
The tool your Facebook ads can't optimize without.
Advertising
Google Ads in Morocco: the 2026 guide
When Google Ads beats Meta, and how to structure a profitable campaign.
Advertising
TikTok Ads in Morocco: the business guide
Audience, budget, creative: launch TikTok Ads without wasting money.
Social media
Social media manager in Morocco: role & rates
Responsibilities, freelancer vs agency, and what it really costs.
Social media
Instagram strategy for a business in Morocco
Profile, content, consistency: what really grows an account.
Sales
WhatsApp Business in Morocco: sell more
Catalog, click-to-WhatsApp, automation: turn messages into sales.
E-commerce
E-commerce marketing in Morocco
Sell more online: cash on delivery, sales funnel, WhatsApp and retargeting.
Website
How much does a website cost in Morocco in 2026?
Business website, e-commerce, landing page: price ranges and what drives them.
Advice
How to choose a marketing agency in Morocco
The criteria, the right questions and the red flags.
SEO
SEO in Morocco: rank first on Google
The 3 pillars of SEO, local SEO and where to start.
Website
Landing page: build a page that converts
The 7 elements of an effective sales page and the mistakes to avoid.
Advertising
Retargeting: win back hesitant customers
Often the most profitable ad: retargeting, audiences, best practices.
Advertising
Meta Business Suite: manage Facebook & Instagram like a pro
Set up your page, ad account, pixel and access — without handing over your login details.
Social media
Working with an influencer in Morocco
Macro, micro, nano: which to choose, what it costs, how to measure.
Advice
Building a strong brand identity in Morocco
Beyond the logo: name, colors, tone, values — a brand that commands higher prices.
Sales
Email marketing in Morocco: does it still work?
Building a list, emails that convert, email + WhatsApp.
Advice
The marketing KPIs you must track
CPC, cost per lead, ROAS, LTV: what really matters (and what to ignore).
Industries
Restaurant marketing in Morocco
Social media, geotargeted ads, Google reviews: fill your tables.
Industries
Real estate marketing in Morocco
Generate qualified leads with Meta ads, video and WhatsApp.
Local SEO
Google Business Profile: show up on Google Maps
Create, verify and optimize your listing — the #1 lever for local SEO.
Local SEO
Google reviews: how to get more
The factor that tips your customers' decision — and how to work on it the right way.
Industries
Marketing for hair & beauty salons
Before/after, Reels and geotargeted ads: fill your appointment book.
Industries
Marketing for clinics & aesthetic medicine
High ticket, Meta's health ad rules, reassurance: winning over Moroccan patients.
Industries
Marketing for schools & training centers
Fill your enrollments: seasonality, parents vs students, programs.
Advertising
Facebook advertising on a small budget
$5–10 / €5–10 per day: focus, test and don't waste a cent.
Content
Reels & video: the content that sells
The 3-second hook, the formats that work, shooting on your phone.
Sales
The sales funnel: from stranger to customer
Ad → landing page → WhatsApp → sale: where it leaks and how to fix it.
Advice
Customer acquisition cost (CAC)
The number that decides everything: how to calculate it, benchmarks and how to lower it.
Advice
The 10 mistakes sinking your marketing
Boosting a post, no pixel, vanity metrics… and how to fix them.
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