About ANIMA — Digital Marketing & Events Agency in Morocco
The agency · Casablanca & Rabat

We only do what we've mastered.

ANIMA is an independent digital marketing and events agency in Casablanca and Rabat. A small team, by choice — the person you talk to is the person who runs your account, and everything is produced in-house.

+10years of experience
100%in-house production
24hclear quote
1single point of contact
Our story

“Not pretty in meetings.
Real customers, for real.”

Before launching ANIMA, we spent more than 10 years running advertising and content for major brands and multinationals — retail, beauty, real estate. That's where we learned the difference between a campaign that looks good in a meeting and a campaign that actually brings in customers.

Here, there's no salesperson promising the moon before handing you off to an intern. We produce everything in-house — shoots, editing, landing pages, campaigns, automations — so deadlines are met, quality stays consistent, and one person is accountable for your results. We take on few clients, so we can take good care of them.

What we believe in

Three rules,
zero exceptions.

01

Results, not polish

A campaign is judged by the customers it brings in, not by how it looks on a presentation screen. We optimize for what converts.

02

One point of contact

The person you talk to on the first call is the person who runs your account day to day. No go-betweens, no game of telephone.

03

Everything in-house

Shoots, editing, websites, campaigns, automations: all made by us. Deadlines met, and quality that depends on no one else.

How we work

The Focus® Method

Four steps, thirty days. No gray areas, no scope creep. What you read here is exactly what we do for every client, in this order.

01

Brief

A workshop with you: positioning, personas, key selling points, competitors, calendar. We walk out with an approved plan, not a work in progress.

02

Production

Shoot, multi-platform editing and landing page in parallel. All in-house — no outsourcing, no slipping deadlines.

03

Launch

Meta campaigns live, content published, tracking in place, WhatsApp connected to the CRM. Your first leads come in.

04

Optimization

Transparent monthly reporting. Winning angles amplified, weak creatives cut, budget scaled to what converts.

The founder
Portrait of Akram Afkir, founder of ANIMA

Akram Afkir

Founder · Strategy · Performance

Founder of ANIMA, and the person who will handle your account from start to finish. Former CTO, more than 10 years in advertising and digital alongside major brands and multinationals. He knows exactly where every cent of a Meta budget goes, and why.

Today he takes on few clients so he can look after them closely: strategy, Meta and TikTok campaigns, automations and AI agents when they genuinely save time. A senior expert across the table from you, from the first call to the reporting.

Where we work

Based in Casablanca & Rabat.
Working across Morocco.

Two home bases, nationwide coverage. For events and campaigns alike, we come to you.

CasablancaRabatMarrakechTangierAgadirFezAcross Morocco
Frequently asked questions

At a glance.

What is ANIMA?

An independent digital marketing and events agency based in Casablanca and Rabat. We help Moroccan businesses and international brands with Meta and TikTok ads, content creation, social media management, websites, SEO and event planning — all produced in-house.

Where is ANIMA based?

In Casablanca and Rabat, with projects all over Morocco — Marrakech, Tangier, Agadir, Fez and beyond.

Who is behind ANIMA?

Akram Afkir, the founder, a former CTO with more than 10 years in advertising and digital alongside major brands and multinationals. He personally handles every account from start to finish.

What makes ANIMA different?

A small agency, by choice: the person you talk to is the person who runs your account. And everything is produced in-house — shoots, editing, landing pages, campaigns — so deadlines are met, quality stays consistent, and one person is accountable for your results.

How do I get started?

A WhatsApp message or an email is all it takes. We schedule a 15–30 minute call to understand your project, send a clear proposal within 24 hours, and if it's a fit, we start the following week.

Let's talk?

Shall we look at your project
together?

2 minutes to write to us. We get back to you within 24 hours with a concrete plan — not a vague quote, a plan.

Prefer to write? WhatsApp: +212 705-969268