Digital marketing agency in Fez

Fez sells things that don't come across well on screen: craftsmanship, teaching, an atmosphere. In a bad photo, hand-cut zellige looks like an industrial tile. A serious school looks like every other one if its website says nothing concrete. Here, marketing's job is to make visible what sets you apart, then put it in front of the right people.

Artisans and cooperatives: how do you sell craftsmanship online?

By showing the hands at work. Zellige, blue pottery, leather from the tanneries, hammered copper from Seffarine Square: Fez craftsmanship is known far beyond Morocco. But in the souks, handmade pieces sit alongside imported items sold as handcrafted. Your best proof is the workshop: the hands, the tools, the time spent on every piece.

In practice: reels filmed in the workshop, product pages that give the material, dimensions and lead time, a catalog on WhatsApp Business, and campaigns that target buyers in Morocco and abroad, including Moroccans living abroad. For Moroccan customers, offer cash on delivery from day one: it's still what most buyers expect.

Schools and private institutions: when should you launch your enrollment campaign?

Before families have made their choice. Fez is a university city, and parents there can choose from many institutions, public and private: schools, training institutes, higher education. They compare for a long time. They read the website, check social media, ask other parents for their opinion on WhatsApp.

An effective enrollment campaign starts several months before the September back-to-school season: a website that details programs, admission requirements and career prospects, open houses announced online, ads with a lead form, and a quick callback to every family. Our guide to marketing for schools and training centers covers seasonality and inquiry follow-up in detail.

Medina and local businesses: how do you get found on the map?

The Fez medina has been a UNESCO World Heritage Site since 1981. For a riad, a guesthouse, a guide or a restaurant, the challenge is very concrete: in alleys where an address isn't enough, travelers follow Google Maps. An accurate Google Business Profile — access point, photo of the door, opening hours, languages spoken — keeps you from losing customers, quite literally. After that, recent reviews and real photos of the rooms win the booking.

For shops, salons and restaurants in the Ville Nouvelle, the basics are the same: a complete Google Business Profile, an active Instagram, fast replies on WhatsApp. On a small budget, a Meta campaign targeting a few kilometers around your address lets you test an offer. We start small, measure every dollar, and scale what works.

Healthcare: what we can do, and what we refuse

Doctors, dentists, pharmacists: the rule is the same in Fez as anywhere else in Morocco. For doctors and dentists, advertising is prohibited by their codes of ethics, and a website cannot be used to attract patients. For pharmacies, advertising is strictly regulated and can never be about medicines. So we won't sell you campaigns to fill your practice.

What remains possible, and useful: a website that complies with the rules of your profession, a complete Google Business Profile, educational health content and, for a pharmacy, campaigns limited to parapharmacy products. The details are in our guides for medical and dental practices and for pharmacies.

Our services for businesses in Fez

Who handles your account, and from where?

We don't have an office in Fez. A single point of contact manages your account from Rabat and Casablanca: brief by video call, quote within 24 hours, approvals on WhatsApp, a monthly review with the numbers.

We come to Fez for what can't be done remotely: filming in a workshop or a school, covering an event, meeting your team at launch. Everything is produced in-house — filming, editing, copywriting, advertising — with no subcontractor between you and the result.