Content production in Morocco: photo and video shoot days

A shoot day in Morocco means a crew, one or more locations, and a list of deliverables fixed before the shoot: photos, short videos, reels, voiceover. ANIMA organizes these days in Casablanca and Marrakech for foreign brands and e-commerce businesses. You approve the shooting plan, follow the art direction by video call, and receive your files within the time frame written in the quote.

What do we produce in one shoot day?

Quantities depend on the brief: they're set in the quote, before the shoot day. A well-prepared day can serve several uses at once: the product page, the feed, the ads and the website. That's the whole point of content creation in Morocco with a team that also thinks about distribution.

For an online store, we match the photos to your existing templates: same background, same framing, same lighting, so new products slot into the catalog seamlessly. For video production in Morocco, same logic: your formats, your lengths, your brand guidelines.

Shooting in Casablanca or Marrakech: which one to choose?

It all depends on the look you're after. Casablanca offers an urban backdrop: Art Deco architecture, the seafront, business districts, contemporary interiors. Marrakech brings the medina, riads, gardens and desert landscapes close by.

The same crew covers both cities, from our offices in Casablanca and Rabat. Some locations require prior permission: we check what's feasible before locking the shooting plan. For a shoot in Marrakech, the crew's travel is built into the shooting plan and the quote.

How does a shoot you follow remotely work?

1. The brief — your brand, your products, your formats and references for what you like.
2. The quote within 24 hours — deliverables, delivery times and usage rights, in black and white.
3. Preparation — shooting plan, locations, casting if needed, receipt of your products. If you're shipping from abroad, allow time for customs clearance.
4. Shoot day — you follow by video call, approve framing and takes live, and the crew adjusts on set.
5. Delivery — selection, retouching, editing and voiceover, in the agreed formats and within the stated time frame.

Before the shoot day, you receive the shooting plan, shot by shot: location, time, product, format and intent. On the day itself, all you have to do is approve or ask for a variation.

Usage rights: what should you settle before the shoot?

Who can use the images, where and for how long: that question gets settled before the shoot day, not after the first campaign.

• Channels — social media, paid ads, website and online store, print, billboards.
• Duration and countries — a one-off campaign or permanent use, in one or several countries.
• People on camera — models, extras or influencers: their image rights are covered by a written agreement with each of them.
• Music and voices — licensed music and a voiceover whose usage covers all your channels.

Everything is written into the quote, so your files can be used wherever you need them.

Why ANIMA for your content production?

• Shooting, retouching and editing in-house — by our team, no subcontractors.
• Content built for performance — it feeds our clients' Meta and TikTok campaigns. We shoot to stop the scroll, not just to look pretty.
• Vertical video is our home turf — more than 200 social media accounts managed and more than 50 influencers coordinated.
• Remote art direction — you make the calls live, without getting on a plane.
• A team that speaks your language — briefs and communication in French or English, voiceover in Darija too.
• Clear quote within 24 hours — deliverables, timelines and usage rights in black and white.

Are you an agency? These shoot days can be resold under a white label. Need content every month rather than a single day? See outsourcing your digital marketing in Morocco.