ANIMAOur story
Before starting ANIMA, we spent more than ten years running advertising and content for major brands and multinationals across retail, beauty and real estate. That is where you learn the difference between a campaign that looks good on a meeting-room screen and a campaign that actually brings customers through the door.
There is no salesperson here who promises the world and then hands you to an intern. Everything is produced internally — shooting, editing, landing pages, campaigns, automation — which means deadlines that hold, consistent quality, and exactly one person accountable for your result. We take on few clients, so that we can look after them properly.
What we believe
Three rules, no exceptions.
Results, not polish
A campaign is judged on the customers it brings in, not on how it looks in a presentation. We optimise for what converts.
One point of contact
The person on your first call is the person running your account day to day. No handovers, no broken telephone.
Everything in-house
Shooting, editing, websites, campaigns, automation — all produced here. Deadlines that hold and quality that doesn't depend on anyone else.
How we work — the Focus® method
Four stages, thirty days. No grey areas and no scope drift. What you are reading is exactly what we run with every client, in this order.
- 01 · Brief — a working session with you: positioning, personas, key arguments, competitors, calendar. You leave with a validated plan, not a work in progress.
- 02 · Production — shooting, multi-platform editing and the landing page, all in parallel. Produced in-house, so nothing slips waiting on a subcontractor.
- 03 · Launch — Meta campaigns live, content published, tracking installed, WhatsApp connected to the CRM. Your first leads arrive.
- 04 · Optimisation — transparent monthly reporting. Strong angles amplified, weak creative cut, budget scaled onto whatever converts.
The founder
Akram Afkir — Founder, strategy. Akram runs the accounts himself rather than delegating them, which is the whole reason the agency stays deliberately small. We work in English, French and Arabic.